ag·gre·ga·tion Pronunciation: \ˌa-gri-ˈgā-shən\

1 : a group, body, or mass composed of many distinct parts or individuals
2 a : the collecting of units or parts into a mass or whole b : the condition of being so collected

source

Aggregation is one part of a social networking and social media strategy. Simply put, in order to keep up with the rush of information, we need to collect, classify and filter it.  This allows us to spend the most time on the most important information, and skip the rest.
continue reading "Aggregation, Syndication, Integration… Part I"

This morning I had the pleasure of speaking with the Leaders Network Roundtable in Duluth about effecting a Social Media Plan.

During our hour or so, we talked about several aspects of a broad Social Media Plan, from strategy to measurement.  As promised, here is the outline with some bonus information added…
continue reading "Social Media Basics… LNR Meeting 10/15"

I really want to take a moment to thank Corey and Marcia at Garner Creek at Parkview for hosting our Blogging, Active Rain and Social Networking Workshop.  We had to change the location at the last minute to accommodate the extra people that expressed interest, but everything went off pretty well.

As mentioned during the workshop, I wanted to load all of the resources up here so that those attending would be able to reference them later.  Below is the Powerpoint that we used.  Feel free to surf around for more information.
continue reading "Blogging, Active Rain and Social Networking Workshop"

I get asked that question pretty regularly.  I am active here on Active|Rain… I’m even an Ambassador.  I’m linked up on LinkedIn.  I’m showing my face on FaceBook, with 4 business pages and a personal page.  I am a solid light on Flickr.  I tweet on Twitter, Digg and find things del.icio.us.  I am also on about 50 other networks to a lesser extent… from music to Jeeping and sports cars.

Why do I need a blog since I am using all of those other tools to interact with consumers?

continue reading "Why bother with a blog? There are all of these other tools…"

The first Social Media Breakfast Atlanta event was this morning at the Duluth Diner.  At 7:00am, about 20 dedicated Social Media Adventurers gathered to discuss better ways to deploy social media for their businesses.

Ranging from neophytes to experienced, the common thread was a desire to learn and grow.
continue reading "Social Media Breakfast Atlanta #1… a great time"

We are all doing it.  That is the purpose we share here on Active|Rain… marketing through social networking channels.

Of course, some have taken it well beyond blogging on A|R and have included Twitter, FaceBook, LinkedIn, Trulia, Zillow, Flickr, Blip.fm… and a million other sites and communities.
continue reading "What is the purpose of Social Network Marketing?"